It does if your business is low margin high volume and the 90% you reference have _enough_ disposable income to buy the basics. I.e. literally all of retail and

It does if your business is low margin high volume and the 90% you reference have _enough_ disposable income to buy the basics. I.e. literally all of retail and consumer banking. Most businesses fall into this category. Facebook, Amazon, and Netflix fall into this category. That’s why their reliability engineers are amongst the highest paid engineers in those businesses. They literally cannot afford to be down. The ironic thing about your argument is that I’ve found recently that the more something costs, the more difficult it is to procure, ESPECIALLY online. Some of the most expensive items out there simply cannot be purchased online end-to-end. looking to rent an apartment online? Easy. Looking to rent or buy a house? A billion moving parts, with half a million of those parts needing to be done face to face.