Rust makes working with data easy. 'serde' is insanely good, so right off the bat if you're messing with formats like JSON you're going to have a best in class

Rust makes working with data easy. 'serde' is insanely good, so right off the bat if you're messing with formats like JSON you're going to have a best in class library. Concurrency is pretty trivial as well with async/await and tokio. Really good libraries like tracing, tonic, etc. Plus the tooling is really strong. Package management and building is easy, static bins, etc. I run a company that uses Rust and hiring isn't hard - it's an advantage. We get really great people who are looking for a place that uses Rust. Or we just train people up - it's not a very hard language.