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that's not was is being said here though. you can have your advertising and everything else you want, but if the bread and butter of your advertising strategy
by gryn 5y ago
that's not was is being said here though.
you can have your advertising and everything else you want, but if the bread and butter of your advertising strategy is over-exploiting dark patterns and others shady mechanism while keeping the products the same, are you creating value (for the consumer)?
I don't think they have any problem with the original theory of advertising, which is informing the potential consumer of your product, about its existence, its usefulness and the advantages it has over the competition.
a more coherence basis of what is said in the book is simply that a a non negligible part of today economy is about wealth extraction but disguised as wealth creation, and the people that are tasked to do that can tell.
- simonh 5y agoThere’s a satirical comic in the UK called Viz. when it shows scenes set in football matches there are advertising slogans on the stands saying things like “Drink Tea”, “Eat Bread”, “Fill Your Bath With Water”. Who gets to say what is an acceptable advert? We already have regulations prohibiting misleading advertising. I suppose we could beef those up, but this goes far, far further than marginal practices in advertising. It cuts to the heart of huge swathes if service jobs, hospitality, entertainment, culture and even sport. I’m not clear how you think all this should be regulated, how such prohibitions should be enforced, and what kind of society would result.