Ah, well, I had you confused with another Daved W then. As to whether the book is a good buy for insiders, I say it is. My introduction to startups was when Er

Ah, well, I had you confused with another Daved W then. As to whether the book is a good buy for insiders, I say it is. My introduction to startups was when Eric hired me at IMVU, so I was 'brought up' the Lean way before it was cool (ha!) Ever since IMVU I have seen company after company think they get it when they don't. They understand the ideas but don't practice them while thinking they do. It's easy to say you'll start measuring and experimenting once you're done with the Really Important Stuff. I'm not saying those companies should buy Eric's book, although obviously they should. I'm saying I'm buying it too so I can have something to point to when I have to drag someone kicking and screaming to the realizatiom that they're doing it wrong even though they preach Lean the whole time. I'm sorry for saying 'Lean' so much. I know the word is overused. The practice itself is not overused.