What I've noticed with "upscale" stores like Whole Foods is that their "experience" is just totally different from WalMart (others have pointed this out in othe

What I've noticed with "upscale" stores like Whole Foods is that their "experience" is just totally different from WalMart (others have pointed this out in other threads). For people beyond a certain income level, a few dollars in savings aren't as attractive as shopping in a place where people seem to be more "happy". Many of these stores also tend to have an attached gourmet cafe where you can grab a "healthy" bite post/pre shopping. The whole foods in Downtown Austin even has yoga classes (an other fitness activities) on its terrace.