I get screwed on currency conversion, and then get screwed on being screwed on currency conversion. If you can convert the price, I'll be more likely to purcha

I get screwed on currency conversion, and then get screwed on being screwed on currency conversion. If you can convert the price, I'll be more likely to purchase; don't charge me €10, charge me $15. You'll get more money (so you can afford slightly higher conversion rates), and I'll be less likely to make the purchase. One point of note: I'm Canadian, not American, and so even if I'm paying in USD (and our dollar has been roughly at par with the US dollar for quite a while), I'll look at the Euro symbol and pause to consider the purchase, because I'll have to do the math in my head. If it's in USD, I still get screwed on conversion, but because it's the same currency symbol I see every day, there's no mental adjustment and so I impulse buy much more often. I suspect this might also be true for people in other (non-Euro, non-dollar) countries, who are used to the conversion rates when paying for US goods and services; being used to the conversion rate to the point where you can do it automatically means less of a barrier between seeing the price and making the decision, leading (I would assume) to higher conversion rates.