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You should A/B test this, but you'll probably realized very quickly that people like to spend in their local currency. Conversion rate will always be higher amo
by acangiano 15y ago
You should A/B test this, but you'll probably realized very quickly that people like to spend in their local currency. Conversion rate will always be higher among the group presented with their local currency.
- thibaut_barrere 15y agoWould you fix the price in both currencies, just to a different amount?
- acangiano 15y agoLarge companies tend to do that, and it pisses off people who end up paying more in Europe than the States. But assuming fair pricing it has the benefit of a more predictable outcome for everyone involved, particularly when dealing with recurring billing.