1. Be a consultant in a specialized domain 2. Notice a problem everyone is having in your domain (a problem you're tired of solving over and over) 2. Go from

1. Be a consultant in a specialized domain 2. Notice a problem everyone is having in your domain (a problem you're tired of solving over and over) 2. Go from 40 hrs billable -> X hrs a week billable. Spend 40-X hrs on product to solve problem 3. Tell your clients about your product that solves the problem you see they're having. Use their feedback to make it better. 4. If clients stay engaged and love it, then you invest deeper into it 5. If you're known in your domain, you probably have the beginnings of some marketing channels to share your product. 6. Talk about the _problem_ not your solution per-se. Make a lot of content marketing about the problem people are having. Seed Google and adwords with this content. 7. If (6) draws people in AND you can convert them to try out your tool, you have the start of a marketing/sales funnel 8. You can decide if you try to convert (7) into consulting clients or SaaS sales. If the SaaS sales is working out, and they pay a price that makes it worth your effort, then you're, and your marketing funnel continues to be strong, THEN and only then you might be on a path to profitability