It was a typo. I meant to type “new product innovation”. Basically marketing, manufacturing, and the research people come up with a new idea and make a small ru

It was a typo. I meant to type “new product innovation”. Basically marketing, manufacturing, and the research people come up with a new idea and make a small run. Then on the tech side we help with getting it in front of customers online and then figuring out who buys it.