I'm in the data business, this article is wrong on many levels but whatever... The biggest faux pas is "your PII is sold to the highest bidder". Not true, you

I'm in the data business, this article is wrong on many levels but whatever... The biggest faux pas is "your PII is sold to the highest bidder". Not true, your PII (and mine) is sold to any bidder who hits the minimum threshold/rate, currently less the 12cents CPM