The term “Virtue Signaling” observes the practice of concealing one's true feelings or ignorance in order to publicly communicate an acceptable moral perspectiv

The term “Virtue Signaling” observes the practice of concealing one's true feelings or ignorance in order to publicly communicate an acceptable moral perspective, thus demonstrating good character to some audience. It is a scornful pejorative to label someone’s actions as “Virtue Signaling”, as it implies they may be disingenuous, deceitful, duplicitous, etc. Thus very popular with elected officials seeking a positive reputation among the electorate or seeking campaign funding.