Default opt in to all changes could be Amazon’s self interested and opinionated position. The comment above can also be an opinionated response as well. Sayi

Default opt in to all changes could be Amazon’s self interested and opinionated position. The comment above can also be an opinionated response as well. Saying a company is client centric, but then not.. can be a mixed signal. There is plenty of brainpower to allow customers to tailor and optimize their experience so are less likely to leave, especially influential power users.