To me personally the examples make sense, but don't anymore if I replace Bayer with Google I my mind (or Apple for that matter). The reason is that Aspirin is a

To me personally the examples make sense, but don't anymore if I replace Bayer with Google I my mind (or Apple for that matter). The reason is that Aspirin is a commonality. There is no better or worse Aspirin. With web search on the other hand this is not true.