> The issues I see are: very drab color palette. Working class shoppers. Sure, it’s elitist, but people like shopping alongside people in their own stratum. Th

> The issues I see are: very drab color palette. Working class shoppers. Sure, it’s elitist, but people like shopping alongside people in their own stratum. That is just the store you went to. The company crunches tons of data before they decide on store placement, and grouping like-shoppers by socioeconomic status is absolutely a goal. My hometown for example - one side of town has a Walmart that is very run down and exactly as you describe, while on the other side of town the Walmart looks like an upscale Target on the inside and an REI on the outside. They tried the "upscale" brand online with Jet.com and it was an absolute failure. Amazon owns almost all of the non-price-first shoppers and Marc Lore doesn't know how to run a business without oversight.