I don't believe Google are limiting supply to create buzz, but I do believe they are focusing too much on making sure everyone who gets in has a perfect experie

I don't believe Google are limiting supply to create buzz, but I do believe they are focusing too much on making sure everyone who gets in has a perfect experience in terms of responsiveness and lack of bugs. Twitter is living proof that if your service is compelling enough people will put up with a LOT of unreliability (and in the context of a network like Twitter, FB, or G+, compelling means 'are there many people I personally want to interact with it on the service'). Will they also put up with a brick wall keeping them and/or their friends and family out (regardless of why it exists)? Will they tolerate the extremely confusing UX (even from a techie's perspective) that goes along with trying to scale that wall? I guess with Google+ we will find out one way or the other. My main beef with Google+ isn't even that it is limited right now (though that does suck for a 'social network') but rather that the invite system doesn't make any kind of rational sense and the funky way it works isn't properly communicated to users at all.