Depends what you mean as 'good'. They're quite serious about killing everything else: sheer Darwinist obliteration of all competition. It doesn't worry them one

Depends what you mean as 'good'. They're quite serious about killing everything else: sheer Darwinist obliteration of all competition. It doesn't worry them one bit if their endgame is 'world of fired people and a few superheroes suffering terribly to work at demonic intensity until they break'. That stuff is not their problem. I didn't even blink at seeing this article. It tracks with the whole Amazon concept, very closely. Is there a MORAL reason for doing this? Only if you think there's some special merit in celebrating that state of human existence beyond all other ways to be, and outside of any larger systems thinking. It would work nicely in Dalek World, where it's moral to exterminate all failed humans. In 'evolutionary world' where we draw a lot of innovation and originality from integrating unexpected viewpoints and novel ideas, the Amazon thing is a quick road to starving your gene pool of anything useful. They're actively making other, less efficient forms of human employment unsustainable, rather than just unprofitable.