Same, and with each new article the X or Y reasons get that little bit more abstract. Eventually I'm sure we'll see articles that say "They failed because they

Same, and with each new article the X or Y reasons get that little bit more abstract. Eventually I'm sure we'll see articles that say "They failed because they didn't _care_" or "They succeeded becasuse they _listened_" and that's as much depth as we'll get from them.