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The question becomes, once they start focusing on monetization, will people stick around the service for long? I think the Facebook brand has a neutral percept
by eggbrain 15y ago
The question becomes, once they start focusing on monetization, will people stick around the service for long?
I think the Facebook brand has a neutral perception in the community at best, unlike Apple or Google, who have brands that people truly like. Facebook does not get users because they are Facebook (unlike Apple where people would buy whatever Jobs sells), Facebook gets users because it is where everyone else is. If they start to heavily monetize their service, and other services are available (Google Plus, for example), I don't think users are going to stick around solely for the Facebook brand.
- gojomo 15y agoDepends on the monetization methods. Google turning on the revenue didn't drive people away, in either the original CPM or eventual CPC incarnations. In fact, extra results ranked by ability-to-pay (rather than other hypertext algorithms) can be uniquely valuable for many commercial searches; Google's AdWords monetization is thus often a boost, not a drain, on its attractiveness to users. If Facebook finds a similar revenue fountain — and their incremental deliberateness in monetization suggests they want to — look out, world.