As with a lot of "unicorn" issues, the underlying issue is not that they're uniquely bad... it's that they're uniquely huge. Amazon warehouses aren't just anoth

As with a lot of "unicorn" issues, the underlying issue is not that they're uniquely bad... it's that they're uniquely huge. Amazon warehouses aren't just another workplace. They're a new version of an industry, replacing an old version. Being so big, they also have pronounced effects on corporate culture and norms more broadly. On bad faith... I won't argue that it's in good faith, but it's about average relative to journalism generally and Amazon vs Labour specifically. Amazon's PR is not a whole lot more intellectually honest, and euphemisation is (to me) one of the most grating forms.