It seems to me that the question of the day is..what IS "intuition?" Most UI designers will create an interface that relies on typical design standards that an

It seems to me that the question of the day is..what IS "intuition?" Most UI designers will create an interface that relies on typical design standards that any competent user would understand, such as home icons, menu bars, banners, footers, thumbnails etc. There are good reasons for this; namely because many interfaces target a market of experienced users. Designing an "intuitive" interface true to the word is almost impossible. Experienced users can look at a new UI developed with standard design principles and navigate through it without frustration. But this is not called "intuition;" This is called past experience. Now, rollover pop-up text that describes functionality may add a level of intuitiveness to a system. But why create a help menu for how to use the mouse or how to single click in a text field before you can type in it? Many of those users who aren't experienced are left behind only because it is usually not economical to market to them.