Apple chose a name with that ambiguity when they gave it the generic-sounding 'App Store' instead of a more brandable alternative. (Quick test on the name: What

Apple chose a name with that ambiguity when they gave it the generic-sounding 'App Store' instead of a more brandable alternative. (Quick test on the name: What is the App Store? It's a store for apps.) The quote of Steve Jobs himself using "app stores" in a generic manner really highlighted this point and effective killed Apple's chance of success in this case.