McDonald's pays the rent for their storefronts and owns all the food it cooks for its customers - McDonald's carries all of the inventory risk. It doesn't try t

McDonald's pays the rent for their storefronts and owns all the food it cooks for its customers - McDonald's carries all of the inventory risk. It doesn't try to exert any control on the food after the customer has bought it and left the premises and the deals it makes with Coca Cola are about payment terms, branding, and cost of inventory. If Apple wanted to take on development risk for all of the apps on the app store by paying for all that developer time, then we'd be talking about something that is sorta kinda not really the same thing.