Welcome to the social media era. You don't get clicks/likes/upvotes by going through the process to engage with people, you get them by running to social media

Welcome to the social media era. You don't get clicks/likes/upvotes by going through the process to engage with people, you get them by running to social media and making mountains out of molehills, for the lulz. Remember, it's not about community, or helping out, or just doing the right thing, it's about your "influencer" clout.