There's a lot of sunlight between 'barely targeted brand ad' and 'i was just talking about this exact product yesterday and now its in an ad'. It's the latter

There's a lot of sunlight between 'barely targeted brand ad' and 'i was just talking about this exact product yesterday and now its in an ad'. It's the latter that creeps people out, especially combined with a) data leaks, b) news coming out about how fine-grained the targeting systems are, and c) a system that constantly nags you to share personal information (FB). Nobody balks at ads in magazines or TV or frankly half of the youtube ads out there (other than we'd like less). I don't think the narrative is at stake if the ads team is kept on a short leash, which they likely will be, and I'm guessing there'll be clear preferences to control this. Agree completely Apple's potential ad surface area is big.