4 ms·

Clearly advertisement is a massive untapped market for Apple. They have all the pieces to create a money printing machine. They can push contextual ads in so m

Clearly advertisement is a massive untapped market for Apple. They have all the pieces to create a money printing machine. They can push contextual ads in so many surfaces: Safari's Typeahead, Maps, App Store, Wallet/Apple Card, Apple TV+, etc... But the reality is that they can't create a narrative around privacy focused ads without betraying their general privacy narrative. Privacy and Ads are antagonistic concepts. Serving effective digital ads depends entirely on knowing certains characteristics and demographics of the end consumer. Facebook and Google are better equiped to create a narrative that reconciles ad serving and privacy because their core services are "free". Apple simply can't because their core business is to sell expensive phones and computers. Perhaps customers wouldn't care about getting ads in their expensive iPhones, but once the cat is out, I find hard to imagine a situation where that idea wouldn't be deeply criticized and scrutinized.

pell 5y ago
>Privacy and Ads are antagonistic concepts. They didn't use to be. There might be room for competition by avoiding the modern day advertising shenanigans.
npunt 5y ago
There's a lot of sunlight between 'barely targeted brand ad' and 'i was just talking about this exact product yesterday and now its in an ad'. It's the latter that creeps people out, especially combined with a) data leaks, b) news coming out about how fine-grained the targeting systems are, and c) a system that constantly nags you to share personal information (FB). Nobody balks at ads in magazines or TV or frankly half of the youtube ads out there (other than we'd like less). I don't think the narrative is at stake if the ads team is kept on a short leash, which they likely will be, and I'm guessing there'll be clear preferences to control this. Agree completely Apple's potential ad surface area is big.

pell 5y ago

>Privacy and Ads are antagonistic concepts. They didn't use to be. There might be room for competition by avoiding the modern day advertising shenanigans.

npunt 5y ago

There's a lot of sunlight between 'barely targeted brand ad' and 'i was just talking about this exact product yesterday and now its in an ad'. It's the latter that creeps people out, especially combined with a) data leaks, b) news coming out about how fine-grained the targeting systems are, and c) a system that constantly nags you to share personal information (FB). Nobody balks at ads in magazines or TV or frankly half of the youtube ads out there (other than we'd like less). I don't think the narrative is at stake if the ads team is kept on a short leash, which they likely will be, and I'm guessing there'll be clear preferences to control this. Agree completely Apple's potential ad surface area is big.