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It'll hurt attribution but if Facebook can't do it then nobody can, so overall spend might not change significantly.
by manigandham 5y ago
It'll hurt attribution but if Facebook can't do it then nobody can, so overall spend might not change significantly.
- fshbbdssbbgdd 5y agoApple can do it: https://searchads.apple.com/ https://searchads.apple.com/ Some would say this is the entire point of Apple blocking cross-app tracking.
- piggybox 5y agoas well as Google
- manigandham 5y agoThat's true, and it probably is. Or at the very least, Apple knows that app installs are still in demand and greatly helps the ecosystem.