They held a strike because they refused to handle south African goods which is essentially a boycott. Their actions led to a lot of publicity in the country and

They held a strike because they refused to handle south African goods which is essentially a boycott. Their actions led to a lot of publicity in the country and internationally at the time which put pressure on the Government to act. “We got an awful lot of knocks back. People who we thought would have supported us: the Church, the government – who were all members of the Irish Anti-Apartheid Movement at the time,” she said. The Dunnes strikers were given their greatest endorsement when the South African Bishop Desmond Tutu – at the time a vocal and renowned critic of apartheid – asked to meet them as he travelled to collect his Nobel Peace Prize in the December after the strike started. https://www.thejournal.ie/dunnes-stores-strike-8-3690382-Nov2017/ https://www.thejournal.ie/dunnes-stores-strike-8-3690382-Nov... If a boycott gets popular it's eventually going to get media coverage no?