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I wonder how big the hit is from paid app installs via facebook ads. This is a much bigger market than a lot of people understand, and it's nontrivial to track
by jmole 5y ago
I wonder how big the hit is from paid app installs via facebook ads. This is a much bigger market than a lot of people understand, and it's nontrivial to track conversions unless you have that mobile app ID.
- manigandham 5y agoIt'll hurt attribution but if Facebook can't do it then nobody can, so overall spend might not change significantly.
- fshbbdssbbgdd 5y agoApple can do it: https://searchads.apple.com/ https://searchads.apple.com/ Some would say this is the entire point of Apple blocking cross-app tracking.
- piggybox 5y agoas well as Google
- manigandham 5y agoThat's true, and it probably is. Or at the very least, Apple knows that app installs are still in demand and greatly helps the ecosystem.