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Exactly. This only affects cross site/app tracking. Which hurts attribution and data collection, but in some cases actually strengthens their walled-garden.
by manigandham 5y ago
Exactly. This only affects cross site/app tracking. Which hurts attribution and data collection, but in some cases actually strengthens their walled-garden.
- nr2x 5y agoIt hurts Facebook, but it hurts their competitors more.
- ctvo 5y ago> It hurts Facebook, but it hurts their competitors more. So it hurts Google and Amazon more? [1] 1 - https://www.businessinsider.com/google-facebook-amazon-were-biggest-ad-revenue-winners-this-year-2020-12 https://www.businessinsider.com/google-facebook-amazon-were-...
- nr2x 5y agoThose are far from the only competitors.
- manigandham 5y agoWhat competitors? Smaller adtech companies? Sure, there will be some shifts and consolidation but they'll still be around.
- nr2x 5y agoThere are a massive amount of mid—tier players, not to mention Oracle and Adobe who are also whales.
- manigandham 5y agoThey're all small compared to the duopoly/FAANG.