5 ms·

this chain of events is about to trigger an irreversible slump in Facebook’s advertisement business Surely the majority of ads Facebook sells are displayed on

this chain of events is about to trigger an irreversible slump in Facebook’s advertisement business Surely the majority of ads Facebook sells are displayed on Facebook's properties (Facebook, apps, IG, etc), where they'll have the logged in user's details already and don't need the user's device mobile advertising ID. That's not to say this won't impact them at all, because it will, but it's not exactly the sky falling.

manigandham 5y ago
Exactly. This only affects cross site/app tracking. Which hurts attribution and data collection, but in some cases actually strengthens their walled-garden.
- nr2x 5y ago
  It hurts Facebook, but it hurts their competitors more.
  - ctvo 5y ago
    > It hurts Facebook, but it hurts their competitors more. So it hurts Google and Amazon more? [1] 1 - https://www.businessinsider.com/google-facebook-amazon-were-biggest-ad-revenue-winners-this-year-2020-12 https://www.businessinsider.com/google-facebook-amazon-were-...
    - nr2x 5y ago
      Those are far from the only competitors.
  - manigandham 5y ago
    What competitors? Smaller adtech companies? Sure, there will be some shifts and consolidation but they'll still be around.
    - nr2x 5y ago
      There are a massive amount of mid—tier players, not to mention Oracle and Adobe who are also whales.
      - manigandham 5y ago
        They're all small compared to the duopoly/FAANG.