> To put it straight, Google’s advertising ID (GAID) can no longer be accessed by advertisers if the user disables it from their settings. > Now that Google is

> To put it straight, Google’s advertising ID (GAID) can no longer be accessed by advertisers if the user disables it from their settings. > Now that Google is pulling the plug by making GAID almost obsolete, Facebook is about to stare at a bigger loss. If their loss from iOS 14 was in the range of $80bn, Android the more dominant platform will only increase their losses and woes. Almost obsolete? This means users have to OPT-OUT of tracking as opposed to OPTING-IN to tracking on iOS. The two "solutions" could not be more different. I hate all of these new articles saying that "Google joins Apple" in restricting FB. Apple is restricting FB 95%, Google is restricting it maybe 5% at best.