4 ms·
Considering they're already being skewered on SNL, I have to imagine a rebranding is in the cards. https://youtu.be/3c6MqOB4n9o?t=14 https://youtu.be/3c6MqOB4n9
by picodguyo 5y ago
Considering they're already being skewered on SNL, I have to imagine a rebranding is in the cards.
https://youtu.be/3c6MqOB4n9o?t=14 https://youtu.be/3c6MqOB4n9o?t=14
- chitowneats 5y agoI have serious doubts that SNL is culturally relevant enough in 2021 to trigger a rebranding exercise for this company.
- picodguyo 5y agoIt's not that SNL is some strong influencer, it's just indicative that the current name will be an easy punchline and feed into existing fears.
- chitowneats 5y agoThe joke isn't funny. Just like the rest of SNL. Boom will be fine. Seriously. Did any of you think "explosion" before "sonic boom" when hearing of this company for the first time? If so, would that actually influence your perception of the safety of their planes?
- meepmorp 5y agoIt's not SNL's influence, it's the fact that the brand has filtered into mainstream entertainment as the butt of a joke. Think of it as a signal of a larger problem.
- redler 5y agoI'd say it depends on whether they're successful. "iPad" was widely skewered as a branding choice in popular media, and we see how that turned out.
- Turing_Machine 5y agoSNL also famously made fun of Smucker's Jelly, but they're still doing $8 billion in annual sales nonetheless. ("Smucker's" sounds like the Yiddish "schmuck", derived from the German word for "ornament" or "jewelry". It's a slang term for male genitalia)