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You paid WAY too much. Let's look at theoretical numbers. Say you have a mediocre conversion rate of 1%. At 30c per click it will cost you $30 to make a $2 sal

You paid WAY too much. Let's look at theoretical numbers. Say you have a mediocre conversion rate of 1%. At 30c per click it will cost you $30 to make a $2 sale. Thus, the most you could have expected from this venture is like $3, but even worse, you managed to not figure on Apple taking 30%, so your'e back to $2 in potential money on a $50 spend. Ouch. Next time bid a penny and see what happens. At a penny you could profitably sell your app at a 1% conversion rate. That's $1 cost to make $1.40. Not great money, but it's at least got potential and if you got enough volume of sales you could become a top app and make some sick money. Also, never listen to Ad Networks on what to bid. Bid based on YOUR profitability, not THEIRS. If you can't afford more than a penny a click, then fine, move on.

chopsueyar 15y ago
PPC usually does not make sense for smaller per sales pricing. The numbers make even less sense for Amazon affiliate marketing. Perhaps lead generation instead? Don't try to initially sell your app, instead, obtain the contact info for your potential customer, and you can sell him/her many different things, including apps, but also books and other products/services. Also, you will be able to track these customers and know which are most likely to respond to your multiple offerings.
ajhit406 15y ago
In retrospect, yeah, I feel like an idiot for bidding the suggested bid. I've run pretty substantial campaigns on both facebook and google adwords though, and always had good experience bidding somewhere within 20% of the bid. I also maybe was slightly duped by this statement after setting moderately restricted targeting: "You have selected market area or demographic targeting options. As a result, you will receive significantly fewer impressions." But thanks, and for anyone reading this, don't advertise paid apps on Admob, and don't bid anything higher than $0.10 if you have a small campaign.

chopsueyar 15y ago

PPC usually does not make sense for smaller per sales pricing. The numbers make even less sense for Amazon affiliate marketing. Perhaps lead generation instead? Don't try to initially sell your app, instead, obtain the contact info for your potential customer, and you can sell him/her many different things, including apps, but also books and other products/services. Also, you will be able to track these customers and know which are most likely to respond to your multiple offerings.

ajhit406 15y ago

In retrospect, yeah, I feel like an idiot for bidding the suggested bid. I've run pretty substantial campaigns on both facebook and google adwords though, and always had good experience bidding somewhere within 20% of the bid. I also maybe was slightly duped by this statement after setting moderately restricted targeting: "You have selected market area or demographic targeting options. As a result, you will receive significantly fewer impressions." But thanks, and for anyone reading this, don't advertise paid apps on Admob, and don't bid anything higher than $0.10 if you have a small campaign.