> To invert that: if people understood how much the services being provided to them cost they would not consume them. I don't think that's true. I think what i

> To invert that: if people understood how much the services being provided to them cost they would not consume them. I don't think that's true. I think what is true, and what we've seen time and time again, is that people don't like the cost of services that others take advantage of that they don't need to.