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China is copying sure but SELLING FOR LESS. Why is Xiaomi in second place now in Europe? Because their phones are cheap. They are the IKEA of smartphones.

GordonS 5y ago
Not only are they cheap, but they are good too. I'm typing this on a Xiaomi Mi 9 SE, which I've had for 2 years now, and it's the best phone I've ever owned - build quality is fantastic (as good as Samsung), it's really fast, and the battery life is amazing - I use it a lot, but only need to charge it every other day.
Barrin92 5y ago
which is great. Few companies have done more for the wallet of ordinary people than IKEA.
- WanderPanda 5y ago
  After my last trip to IKEA I got a different impression. I get a feeling they are starting to cash in on their brand, you can get furniture with better price/quality ratio elswhere.
  - notyourday 5y ago
    The founder is dead. IKEA is returning to the mean. Steve Jobs is dead. Apple is returning to the mean. Bezos is out. Amazon is returning to the mean. Google founders are out at Google. Google is returning to the mean.
- loulouxiv 5y ago
  Well I am not sure if it is the case in the long run. In the last century, furniture used to be robust enough to last decades, and could therefore be given for reuse by your descendants or acquaintances. Ikea furniture tends to breakdown much faster.
- calgoo 5y ago
  So there used to be basically 2 classes of furniture in IKEA. The first is the cheap, university student priced stuff that would break after a year or 2. However this was OK because it was not expected to last ages. Then they had their "higher" class stuff that was made of real wood etc that would last 10+ years easily. What I feel has happened in the last 10 years is that the "higher" class stuff has lost quality and is now made of the same crappy material as the cheap stuff.
pjmlp 5y ago
They might be, but are available to the common user and come with updates, unlike Pixel on most European countries.

GordonS 5y ago

Not only are they cheap, but they are good too. I'm typing this on a Xiaomi Mi 9 SE, which I've had for 2 years now, and it's the best phone I've ever owned - build quality is fantastic (as good as Samsung), it's really fast, and the battery life is amazing - I use it a lot, but only need to charge it every other day.

Barrin92 5y ago

which is great. Few companies have done more for the wallet of ordinary people than IKEA.

WanderPanda 5y ago
After my last trip to IKEA I got a different impression. I get a feeling they are starting to cash in on their brand, you can get furniture with better price/quality ratio elswhere.
- notyourday 5y ago
  The founder is dead. IKEA is returning to the mean. Steve Jobs is dead. Apple is returning to the mean. Bezos is out. Amazon is returning to the mean. Google founders are out at Google. Google is returning to the mean.
loulouxiv 5y ago
Well I am not sure if it is the case in the long run. In the last century, furniture used to be robust enough to last decades, and could therefore be given for reuse by your descendants or acquaintances. Ikea furniture tends to breakdown much faster.
calgoo 5y ago
So there used to be basically 2 classes of furniture in IKEA. The first is the cheap, university student priced stuff that would break after a year or 2. However this was OK because it was not expected to last ages. Then they had their "higher" class stuff that was made of real wood etc that would last 10+ years easily. What I feel has happened in the last 10 years is that the "higher" class stuff has lost quality and is now made of the same crappy material as the cheap stuff.

pjmlp 5y ago

They might be, but are available to the common user and come with updates, unlike Pixel on most European countries.