The article is rather empty. It just highlights that incentives create unexpected consequences. But the truth is, if you're monitoring "URA", or other peripher

The article is rather empty. It just highlights that incentives create unexpected consequences. But the truth is, if you're monitoring "URA", or other peripheral metrics, it means you're unable to actually measure performance. If you could, then URA wouldn't matter, because who cares if performance of a team was achieved by an old, stable team of company veterans or by an always evolving pack that has high attrition? The other problem is cargo cult. Amazon is obviously a highly successful company, and so, because of this, everything they do will be regarded as a genius move that should be emulated everywhere else. But it's hard to know what contributes to success and to whar extent. For your business, maybe you don't need to use a door for a desk, or ask employees to piss in a bottle.