We do allow society input. They are called laws. A corporation must consider laws and the fines and punishments involved in its metrics. In Facebook's case,

We do allow society input. They are called laws. A corporation must consider laws and the fines and punishments involved in its metrics. In Facebook's case, they have repeatably been fined billions of dollars, but the gain more than the fine, so they continue. There is no abstract principle that needs to be advanced here, just pass laws and set the punishments at a level to discourage them.