Actually when Google removes a site from the index, it takes away some of the traffic that belongs to the website owner. Our startups' site was removed from th

Actually when Google removes a site from the index, it takes away some of the traffic that belongs to the website owner. Our startups' site was removed from the index some time ago (although we didn't use any kind of SEO - not even white hat. Our strategy was to not rely on Google for promotion). What we discovered was that some of the browsers, namely Firefox, use Google's "I'm feeling lucky" when users type in the site name without ".com" at the end. So - the moment Google removed us from the index, a blog article about our startup (which now took the first spot in Google when searching for our name) became the main source of indirect traffic. That was happening, among other things, because people typed in our startups' name in the navigation (not search!) bar, and the blogpost appeared instead of our site. Google is a monopolist, and while users have a choice whether to use Google or Bing, website owners do not. If you're not in Google, you will loose traffic. Not just search traffic.