I think just trying to buy back public goodwill, since its all been pretty negative lately; drivers peeing in bottles, unionbusting, etc. By 'connecting' with t

I think just trying to buy back public goodwill, since its all been pretty negative lately; drivers peeing in bottles, unionbusting, etc. By 'connecting' with the hip youth it'll save their reputation long term. And pot has strong support now, so they are really just jumping on the bandwagon at the last minute for looks