Large marketing firms dedicate resources to finding "trend setters" and "cool kids". http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=cool+kids+marketing

Large marketing firms dedicate resources to finding "trend setters" and "cool kids". http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=cool+kids+marketing+video#sclient=psy&hl=en&source=hp&q=cool+hunting&pbx=1&oq=cool+hunting&aq=f&aqi=g5&aql=undefined&gs_sm=e&gs_upl=486661l488023l1l12l8l0l0l0l0l500l2243l2-5.0.1.1l7&bav=on.2,or.r_gc.r_pw.&fp=7c469d2a1253a36a&biw=732&bih=747 http://www.google.com/search?sourceid=chrome&ie=UTF-8&#3... Older video: "Merchants of Cool" http://www.pbs.org/wgbh/pages/frontline/shows/cool/ http://www.pbs.org/wgbh/pages/frontline/shows/cool/ Or look at a Goog search "marketing trendsetters | "trend-setter" Lots of noise. The Merchants of Cool is a good relevant watch.