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This makes no sense. Stackoverflow is a useful resource for programmers, but it's difficult to monetize. More than average users will have an ad blocker or oth
by usr1106 5y ago
This makes no sense. Stackoverflow is a useful resource for programmers, but it's difficult to monetize.
More than average users will have an ad blocker or otherwise mostly ignore ads. Not enough users would pay a subscription.
My prediction would be they start to introduce obnoxious features to try get their 1.8B back and will annoy users away slowly. I have nothing against my prediction turning out wrong.
- shagie 5y agoMy crystal ball says... * Improve channels from Stack Overflow to other properties - kind of like what they tried to do with the Developer Story, just with more reason to do it. ( https://www.pluralsight.com/newsroom/press-releases/pluralsight_and_stack_overflow_partner https://www.pluralsight.com/newsroom/press-releases/pluralsi... ) * There are a lot of eyeballs hitting SO, and a lot places to send people - https://www.prosus.com/companies https://www.prosus.com/companies . As they control the server, they can inline those ads more easily. * Job portal expansion. Supposedly this is profitable now, just not VC deals profitable. There are quite a few classified sites that Prosus has already. * Expand links to edtech - Skillsoft, Codecademy, Udemy to name a few of them. * Have the resources to spend on making that enterprise content product if it's not too late (Atlassian and Microsoft have been there for a while). People kept wanting a SO instance they could host locally. They were willing to pay a bit for it (but not the Big Tech prices that SO was supposedly selling it for). SO tried to do this with Teams, not sure how well that works/went. So, maybe they'll get that product finally made.
- deleted 5y ago[deleted]
- dbingham 5y agoOne possibility is that they invest heavily in Teams and Jobs. Those two both solve problems that many teams really struggle with and would be willing to pay a premium for tools to help them solve: documentation and hiring.
- tester756 5y agoby that logic hn is worthless too, yet I bet it created a lot of $ for yc