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Younger hipsters. :) I guess it makes sense considering Etsy is geared to customers like hippies, yuppies, yippies, punk bartenders, tattoo artists, bicycle me
by failwhaleshark 5y ago
Younger hipsters. :)
I guess it makes sense considering Etsy is geared to customers like hippies, yuppies, yippies, punk bartenders, tattoo artists, bicycle mechanics, and hipsters roughly 27-50.
Expand the demos: build vs. buy. If you have the cash, buying is faster. If you don't, sweat equity build-out into adjacent categories and demos but it's slower.
Edit: Oooh, the hipsters don't like being called "hipsters." Trigg-ered. :DD That's okay, I'm half-hipster and half-yippie.
- doomslice 5y agoI can't downvote yet, but your comment doesn't add much to the discussion and is very hard to understand. And your edit is likely to attract even more downvotes since it just completely detracts from anything you were trying to get across.
- failwhaleshark 5y agoHuh? Businesses need to expand by demographics or by categories. This is what Amazon did. They started with books and then continually inched their way into new categories, new businesses, and new demographics. Zero to 1, then 1 to N. That's how to grow a platform, or at least the holding company that comprises a collection of platforms. Keeping brands separate also reduce objections: Disney and (what was) Touchstone, Toyota and Lexus, Technics and Panasonic, Trader Joe's and Aldi.