It's not a deadline, you can opt-out after it launches. The date is just when it becomes active. I'm not sure when it was first announced, but it wasn't today

It's not a deadline, you can opt-out after it launches. The date is just when it becomes active. I'm not sure when it was first announced, but it wasn't today. I opt-ed out a few days ago when I saw it in the news. I think it's just making the news rounds because it's so close to the launch.