"Relevance" is not the signal that people think it is. It can be trusted when it is coming from people we've already vetted, but at a mass scale, it is easily w

"Relevance" is not the signal that people think it is. It can be trusted when it is coming from people we've already vetted, but at a mass scale, it is easily weaponized to manufacture and manipulate public opinion. An algorithm that decides relevance can be gamed, as we see here. These features won't go away, however. Twitter and the media at large rely on the veneer of relevance to ensure they retain an audience.