I do like to have a drink myself (cool if you don't drink) but it really feels like alcohol has become ubiquitous in society in that many business use the margi

I do like to have a drink myself (cool if you don't drink) but it really feels like alcohol has become ubiquitous in society in that many business use the margins from alcohol sales to bring up their revenue. The older I get the more people seem entrenched in their patterns and it seems like anywhere I go alcohol is available for sale. Company events, family places for having drinks (i.e. pubs, parks etc). It seems that alcohol is everywhere and enabling a lifestyle. Not sure how I feel about it but it certainly feels very present in society much more so than 20 years ago. I figure part of it is the rise of the local microbrewery/distillery, local job economy to promote specialist beverages and certainly the large corporates promoting alcohol throughout society. Counter though is that the younger generation seem to avoid alcohol from what i've heard and some of the companies are concerned about the future. Sounds like big tobacco from the 90s.