4 ms·
"a combination of luck and the right investors" I don't think that would be fair and that it is 100% likely there was a great deal of deliberate strategy invol
by weird-eye-issue 5y ago
"a combination of luck and the right investors"
I don't think that would be fair and that it is 100% likely there was a great deal of deliberate strategy involved as well.
- Nextgrid 5y agoMy point is that I believe the strategy was a very risky bet (way too risky in my opinion, but then again I'm not a startup CEO for a reason). This is a very marketing-heavy operation that I don't think could stand on its own and be sustainable, and so the only possible outcome is to stay afloat long enough (by reinvesting a significant chunk of revenue into more marketing) to get gobbled up by a bigger fish. They had the right investors that believed in it and bankrolled it for long enough and it paid off, but it's ultimately still a stroke of luck IMO.