It's actually one of the reasons I left the company. On paper I was hired (back in 2015) to build the website, but spent most of my tenure building internal too

It's actually one of the reasons I left the company. On paper I was hired (back in 2015) to build the website, but spent most of my tenure building internal tools. When I finally did get to build it, thankfully I had another web developer working with me by then, but it was also clear there was no interest from the rest of the business in making the website anything more than a lead generator for app downloads. This was probably a good business decision given their key demographic, but it didn't make me feel good about what my role was, especially as (according to the soon-to-be-CTO) I was one of their stronger engineers. It felt weird to have expertise and constantly feel side-lined. There were definitely some challenging years in the middle, but they seem to have turned it around.