They also doubled-down on it. They flirted with branching out into other markets and demographics but it didn't really stick. There was a bit of luck in gettin

They also doubled-down on it. They flirted with branching out into other markets and demographics but it didn't really stick. There was a bit of luck in getting their initial traction (they were definitely not prepared for the growth spurt and spent years getting to the point that the backend wasn't just falling over constantly), but they executed really well on capturing their core market.