We know from decades of research into human psychology and the causes of accidents that our attention spans are not infinite and that we will often see what we

We know from decades of research into human psychology and the causes of accidents that our attention spans are not infinite and that we will often see what we are expecting to see. In my first glance at the spoofed site I did not see the .it in the domain, because the entire context of the site convinced my brain that I would see the URL I was expecting, blog.jquery.com. We can either rail against the realities of human nature and persist in blaming the user, or we can accept that asking the user to check everything always is a plan guaranteed to fail, and build better tools to help eliminate the problem. I vote for pragmatism and better tools.