I think the main appeal is that it's basically a new take on classic Lego bricks. I turn off the monsters and just explore, and build... and I've easily gotten

I think the main appeal is that it's basically a new take on classic Lego bricks. I turn off the monsters and just explore, and build... and I've easily gotten my money's worth from that alone. But then again... I really liked Lego bricks as a child. If you weren't into that then it might not be the game for you.